Help
Everyone has problems. We are all coping with different issues. It might be to do with how we look.
Maybe you want to lose weight.
Someone really needs to get fit but lacks motivation.
Someone else needs to de-stress.
A problem or issue might be less personal.
He wants to experience the hot springs of Iceland but doesn’t know how to arrange it.
She needs to book a team-building day for work but doesn’t know any local companies.
They love good food and want to find a great new restaurant.
What do they have in common?
They all need help.
It doesn’t have to be dramatic firefighting. It can be advice, guidance or information.
Advice and guidance can be given at the click of a mouse, or after lengthy psychotherapy.
No-one buys something for no reason. Even impulse buying is about the need to fix a problem.
I’ll be your product or service helps people.
Marketing is all about showing people how you help them solve their problems.
Helping people Through Products, Services and Experiences.
So, tell them! Use your keyword prominently in your copywriting or on your website.
Examples might be:
- I Can Help You Lose Weight- Fast!
- Can This Everyday Ingredient Help You Beat Sleeplessness?
You’ve targeted the audience you want. You’ve told them you fix their problem. They’re looking for a solution, so you’ve got their attention.
What you do next will be the subject for another day!
Learn more about how my content and copywriting services can help boost your business.
Contact me for a free, no-obligation chat about my writing services.