stories Archives - Copywriter

The Power of a Story

Posted 10/01/202004/05/2020 MariannePosted in advertising, advice, cmarianne.com, Content Writing, Copywriting, stories

Tell a story. Make it true. Make it compelling. And make it relevant.” ~ Rand Fishkin This really is one of my favourite topics. People love stories. People are stories. Your company, your brand, your values are all stories. And telling your customers about them will make you more human, more likeable. And, as […]

Who Needs to Invest in Case Studies?

Posted 22/02/201908/03/2019 MariannePosted in boost sales, case studies, case study, contact me, Content Writing, Copywriting, customer care, customer service, Facebook, invest, LinkedIn, Self-Help Writing, Services, stories, story, Travel Writing, Twitter

Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]