Classic Copywriting Series Resource Hub Over the past few weeks, I’ve been sharing my Choose You Tone article and related copywriting insights by analysing copywriting masters. I hope you’ve enjoyed looking at one of the key ways to communicate with the prospect. I hope you’ve enjoyed my insights into one of the most important […]
Choose Your Tone: Infographic My Classic Copywriting Series examines the most powerful and influential direct sales letters all copywriters should be aware of. Click here to read the first article that compares the classics Fly Fisherman with American Express. A full analysis of these letters takes up a whole chapter […]
Choose Your Tone: Part Three. It’s time to wrap up our exploration of how master copywriters have used tone to reach out to prospects and make millions for their clients. Do you want to write exceptional copy? Learn how copywriting geniuses of the past succeeded in writing legendary copy, and making huge profits for […]
Introducing the Classic Copywriting Series Choose Your Tone: Part One What is the most important thing to consider if you want to write exceptional copy? My first article in the Classic Copywriting Series explores this through the analysis of two of the most iconic direct sales letters of all time. Read part one […]
The Copywriter’s Pyramid. This powerful visual is the basis for my copywriting methodology. Find out how with my introductory article. I’m currently working on a new book, The Definitive Introduction to Copywriting Secrets. If you like content like this and would like to be kept up to date just click here. And […]
Would you like to connect with your customers and clients? My latest article goes into one of the more powerful ways to make copy more readable. How do you really connect with your customers and clients? By understanding copywriting psychology. Read my latest article to find out more – launching on 12th November. […]
How do you write the best copy? An Introduction to the Copywriter’s Pyramid A quick and easy way to write the best copy In this brief blog post, I’m going to introduce you to the Copywriter’s Pyramid. It’s a powerful visual technique to help you write the best copy for any situation, and it’s fundamental […]