research Archives - Copywriter

How to bring your customer into focus

Posted 15/12/202031/10/2020 MariannePosted in copywriting mentor, direct mail, marketing, psychology, research

How to bring your customer into focus Your customer is beautiful, unique and paramount in everything you do. In the first in the CMarianne Classic Copywriting Series, I talk about the importance of research and finding out everything you can about your prospect. Only then can you choose the right way to talk to […]

CMarianne copywriting knows your customer

Choose your tone because everyone is different

Posted 10/12/202010/12/2020 MariannePosted in Content Writing, Copywriting, customer care, direct sales, marketing, mentor, psychology, research

Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]

Why is this line genius?

Posted 26/11/202031/10/2020 MariannePosted in Content Writing, Copywriting, direct mail, psychology, research

Why is this line genius? Why is this line one of the most memorable in direct sales marketing? In the first in the CMarianne Classic Copywriting Series, you can find out. In this series, I take a deep dive into the most influential and quotable sales copy. This first article analyses the tone […]