Word of the Week – Confidential

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Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]

4 Reasons Why You Should Have a Blog

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  Blogging isn’t just for lifestyle gurus and foodies. Here are four of the main reasons why you need to have an informative, customer-driven blog with (at least) weekly updates. *Share your passion for your business. You get to say what’s important to you. Bring attention to what’s going on in your industry. If you […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Stay in Touch With Clients Without Selling Anything

Posted Posted in B2B, B2C, boost sales, contact me, Content Writing, Copywriting, customer care, customer service, E-newsletters, e-zine, E-zines, Facebook, Instragram, lead generation, LinkedIn, niche, Pintrest, product, Self-Help Writing, Services, social media, Travel Writing, Twitter, website content

People Love to Buy, But Don’t Want Companies Selling to Them All the Time. Newsletters and E-zines Are Great Ways of Staying in Touch Without Being Pushy. E-zines are online or electronic newsletters that, like their traditional print counterparts, let clients know about your product or service. Newsletters and e-zines are an important part of […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Don’t Be Afraid of White Papers

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  A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]

Who Needs to Invest in Case Studies?

Posted Posted in boost sales, case studies, case study, contact me, Content Writing, Copywriting, customer care, customer service, Facebook, invest, LinkedIn, Self-Help Writing, Services, stories, story, Travel Writing, Twitter

Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]

Why You Need to Understand the Importance of Social Media.

Posted Posted in B2B, B2C, blog, Blog post, contact me, Content Writing, Copywriting, direct sales, Facebook, Instragram, LinkedIn, Pintrest, Self-Help Writing, Services, social media, Travel Writing, Twitter, website content

  How do you feel about social media marketing? Social networks are still one of the fastest growing industries in the world. It does seem to be slowing down. But, it’s still expected to grow by 25% over the next five years. So, having a strong social media presence is vital. Social media takes time […]

Introducing A Powerful Method of Drawing In Your Clients. . .

Posted Posted in Blog post, Content Writing, Copywriting, direct sales, English, information, languages, persuasion, Self-Help Writing, Services, teaching, training, Travel Writing, website content, wordoftheweekwednesday, words

I’m Introducing a Word of the Week Wednesday Section to My Blog. Words are Power. Content Writing is alchemy. . . Or So I Like to Think. Words, after all, are the best way to draw in your new clients and keep existing ones. These may or may not be the sort of words you’re […]