This blog is part of my Powerful Communication series.
Explore how you can develop a strong rapport with your clients through the lens of clear, compelling copywriting and content creation.
Uncover how you can demonstrate your loyalty to your customer and how to win their loyalty in return through simple, yet powerful writing.
The most important person...
…is your customer.
In this part, we are going to focus on the most important person in your business.
We’ll look at the role strong, targeted copywriting plays in showing you understand their problem.
(I am a copywriter, after all…)
So, let’s begin…
As a business, everything you do needs to put customer satisfaction first. I designed my Copywriter’s Pyramid to highlight just this.
The prospect is firmly at the top. The business and the product are the foundation for supporting them.
Focusing on customer satisfaction keeps you relevant
By focusing on customer satisfaction, you start a chain reaction for organic growth and increase your bottom line.
In order to stay relevant, you simply have to ensure you are maximising customer satisfaction every time.
Keeping customer satisfaction in mind:
- Bring out products that solve a problem or fulfil a desire for your prospect
- Make dynamic changes and upgrades they actually want
- Produce content they want to share and champion because it makes the feel good
- Make dynamic changes and upgrades they actually want
- You can guess what comes here…
How can content writing boost customer satisfaction?
Thoughtfully written content shows the audience you genuinely care about how satisfied they are with your product or service.
You can share:
- Thought leadership pieces to help them stay up to date with market trends
- White papers to discuss and explore key issues
- Infographics and videos to tell your story and explain reports and stats
- Blog posts to share golden nuggets of insight
- Guides to help them solve their problem, showcasing your solution
- Case studies and testimonials to show how people like them are helped by using your product
Establish trust, reduce uncertainty and minimise buyer’s remorse.
How can copywriting boost customer satisfaction?
There is an important difference between content writing and copywriting.
Content writing provides information, insights and shares information.
It may ask someone to download a sample report or send for a free trial of the product.
Thought leadership pieces, guides and blog posts sharing insights are a great way to keep your product front of mind for when they are ready to buy.
Good content can be used to guide them deeper into your website until they are sure your product is the best and easiest way for them to bring about their desired result.
But copywriting is different.
Copywriting starts where the prospect is right now.
It takes them on a journey.
It understands where they are, the problems they want to solve, the desire they need to fulfil to live a happier, more fulfilled life.
This journey matches their thoughts and feelings as it walks them through the benefits of your product or service.
Powerful copywriting overcomes objections, creates and intensifies desire and asks for the sale. Backed up by a powerful guarantee and social proof elements.
Compelling, on-point copywriting empathises with prospective customers’ emotions as it guides them through their journey from someone looking for a solution to a problem to the buyer of your solution.
So, how do you know what they desire, deep down? Hours of research and a deep understanding of human psychology is required to get to know your customer.
Hiring a copywriter is one of the easiest ways to ensure you will reach your target audience and increase leads, sales and profits.
Read through my fitness promotion copy and see how each bit of the product is turned into a benefit, and that benefit translated into how the customer will be satisfied.
I’ll put a link to the next blog here next week, when we take a look at building relationships.
In the meantime, if you would like to find out more about my copywriting services, you can browse my complete list of services here.
If you’d like to find out more about how my copywriting can help increase your profits and grow your business, get in touch, and let’s see how I can help.