Boost sales and profits with positive test strategy. In this short article, we’re going to take a look at a psychological trait that, if used correctly, can boost your profits and help you gain repeat business: positive test strategy. It’s a technique that good copywriter’s make use of in their work to put potential customers […]
Choose Your Tone: Part Three. It’s time to wrap up our exploration of how master copywriters have used tone to reach out to prospects and make millions for their clients. Do you want to write exceptional copy? Learn how copywriting geniuses of the past succeeded in writing legendary copy, and making huge profits for […]
Introducing the Classic Copywriting Series Choose Your Tone: Part One What is the most important thing to consider if you want to write exceptional copy? My first article in the Classic Copywriting Series explores this through the analysis of two of the most iconic direct sales letters of all time. Read part one […]
How do you write the best copy? An Introduction to the Copywriter’s Pyramid A quick and easy way to write the best copy In this brief blog post, I’m going to introduce you to the Copywriter’s Pyramid. It’s a powerful visual technique to help you write the best copy for any situation, and it’s fundamental […]