I write content across the full marketing funnel, from messaging to campaign delivery.

About Me

I’m a senior-level content creator and copywriter based in Helsinki, Finland. I currently work at Aico, a financial platform and tech start-up backed by investment firm AKKR. Previously, I led copy across Landmark Information Group, part of the Daily Mail and General Trust, where I focused on content for land and property data.

I manage the full content process, both strategic and operational, from messaging and campaign planning to coordinating content workflows and writing across awareness, consideration and conversion.

I’m now looking for a senior content role in a team where copy is taken seriously, and where writers are expected to understand the product and the people it’s for.

Content I Create:

  • Website content, blog posts, long-form features and white papers, which I build or published in WordPress or HubSpot
  • Campaign assets like newsletters, email sequences, press releases and video scripts
  • Social posts, event copy and visual content, which I adapt or create in Canva
  • Product and technical copy, internal comms and research summaries
  • Develop knowledge base articles, bite-sized video content to  support self-service and ease demand on customer-facing teams
  • Rebranding projects, tone of voice adaptation and repurposing content for different audiences
  • Copy for landing pages, microsites and lead generation, aligned to campaign objectives and conversion goals

I also support wider content strategy:

  • Planning and managing campaign content in HubSpot, including email workflows, landing pages and lead generation assets
  • Developing tone of voice and style guides for brand consistency across channels
  • Running workshops on voice, brand and audience personas — helping teams align on messaging before content is created
  • Conducting expert interviews and working closely with design, sales and product teams on creative campaigns
  • Publishing and maintaining web content in WordPress, including layout adjustments, SEO optimisation and accessibility checks
  • Exploring AI tools to support content workflows, introduce efficiencies and stay aligned with evolving ways of working, without compromising on quality or craft

Dedicated to creating substantial value. More leads, sales, customers and profits.

In short: I help companies say the right thing, in the right way, to the right audience.

I’m a native English speaker with a BA Honours in Psychology and a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM).

Words are powerful.

Words bring us closer to our goal.

Through them we explain, comfort, persuade and share.

But being a good copywriter isn’t just about writing, it’s about listening. 

That’s why I focus on research and communication driven techniques to really get to know you and your customer on a deeper level before I put pen to paper – or fingertips to keyboard…

Get in touch

Ready to talk?
I’m currently open to new senior content roles, especially in creative, marketing or product-led teams.

Contact Me

Testimonials from colleagues

“I had the pleasure of working closely with Marianne, and she is truly one of the most capable colleagues I’ve worked with. She managed our content calendar with precision, leading the team to create strong, consistent messaging across all channels. Marianne took full ownership of our written content, producing everything from blogs, guides, and case studies to social posts, infographics, and website copy, always ensuring it aligned with our brand and goals. She also created additional assets like webinar materials and kept HubSpot updated without fail. Her project and stakeholder management skills are outstanding. She managed design and SEO agencies with ease and collaborated closely with sales, delivery, product, support, and senior leadership to keep projects on track and impactful. Marianne is a brilliant strategist, writer, and collaborator, and she brings positivity and dedication to every task. Any team would be lucky to have her."
Gigi, Demand Generation Consultant
“I had the pleasure of working with Marianne Potts - Content creator and manager at Aico. As a marketing content producer, Marianne consistently delivers high-quality, engaging content that resonates with B2B audiences. Her ability to craft compelling blog articles, SEO-optimized content, and captivating social media posts is truly impressive. Marianne's strong writing skills, coupled with her deep understanding of digital marketing, make her an invaluable asset to any team. I highly recommend her to anyone seeking a talented content creator.”
Jurijs, Marketing Automation Specialist, Clarity
“It is a pleasure to work with Marianne, who is efficient, friendly, and always meets deadlines. Her discovery briefs are well-considered and leave little room for error, resulting in engaging content with the correct tone, calls to action, and keywords for SEO.”
Catherine, Marketing Manager, OneSearch
“I have been using Marianne’s services for almost 18 months on a broad spectrum of diverse projects, all with varying needs and special requirements. The quality of copy and work has remained impressively high throughout, with Marianne having a real gift of understanding a brief and finding the exact tone of voice and writing style needed. The work is always sent back promptly and free from errors, making working with her a dream! I would wholeheartedly recommend using Marianne’s services, she is a delight to work with; friendly, professional and highly motivated to produce quality work. She endeavours to collect as much information and context for the project before starting work and often offers extra recommendations that I hadn’t thought of; proving she is a quick learner with great insight.”
George, Marketing Executive, SearchFlow

Let’s talk!
I’m currently open to new senior content roles, especially in creative, marketing or product-led teams.

Contact Me